Pakistanis move to local brands as boycott movement surged

The ongoing war between Hamas and Israel has impacted big time to renowned burger franchises in Pakistan as their sales plummeted urged by social media campaigns.

Social media campaigns have started where social media users and celebrities urged people to boycott KFC, McDonald’s, and Coca-Cola.

On the other hand, the franchises are also using social media tools to regain their market. However, McDonald’s Pakistan tried to explain its position in the Israel-Gaza war.

McDonald's Pakistan Answering Your Concerns! pic.twitter.com/6jfUuiXhyG

— McDonald's Pakistan (@McDonaldsPK) November 2, 2023

Many social media posts revealed international brand users are now favouring local products. Fast food lovers across Pakistan barred themselves from global food chains like Domino’s Pizza, KFC, Burger King, and others and now finding taste in local eateries like Burger Lab, Clucky’s, Jan’s Broast, and Kababjees.

In significant changes, respecting locals’ wishes, Kababjee’s decision to remove international brand drinks from their deals was lauded by social media users.